ABOUT US
We are on a mission to make cities greener and save people loads of time! Presenting Vässla Pedal, we replace heavy, non-environmental friendly vehicles with premium e-bikes.
We are founded in 2017 in Stockholm, Sweden, with a mission to transform urban transportation. Our aim is to replace cars for short commutes, reducing traffic congestion and pollution in cities around the world. With high quality and a clear purpose, we democratize next generation e-vehicles by making it accessible for more people with our monthly subscription model.
Our e-bikes are designed with the urban commuter in mind, combining sleek, modern design with powerful motors and long-lasting batteries.
“BY REPLACING CARS FOR SHORTER TRIPS, WE CAN REDUCE THE CARBON EMISSION WITH UP TO 99%”
— Rickard Bröms, Founder Vässla
WHAT VÄSSLA MEANS
Our name Vässla comes from the Swedish word meaning weasel. Weasel is a small creature, which challenges big animals, such as bears, it is also fast and flexible to move smoothly in it’s own environments, just like Vässlas products.
WHERE IT STARTED
When Rickard found himself stuck in traffic several hours every week he had time to reflect upon things. And especially ask himself, why? “Why do I spend so much time in a car each day? That’s time I much rather spend with my family”. That was when the idea of what you today know as Vässla was born.
